Sony’s Xperia smartphone has a very, very, very good camera. So to show off the tech and encourage people to use it, we made a film using just the Xperia.

We gave aspiring filmmakers from around the world an Xperia smartphone and a simple brief: to capture the idea of a ‘journey’ in the world around them. From all of this footage we created a crowd-sourced documentary film.

To help guide our filmmakers and direct the final edit, we recruited BAFTA and Emmy-award winning cinematographer Mateo Willis (Blue Planet ||, Planet Earth) and asked Producer/DJ Poldoore to bring our film to life with a bespoke soundtrack.  

To support our final film we released a series of short, social teasers and 4 tutorial films - presented by Mateo, filmed on location in Iceland.

Over 72,000 people visited the product website as a result of the film, and our campaign reached over 11,000,000 people. With some very specific numbers given to me by the team of 1,480,694 organic reach, and 2,138,191 influencer reach. 0000 wow