Hi, I’m Rebecca – usually Becks.

Usually a Creative Copywriter, based in London.

I’ve worked in advertising for 12 years across lots of different clients and sectors from Travel and FMCG, to Lifestyle, beauty and booze. I love creating big ideas that tell stories, and I love the writing of said stories.

These stories can be thumb-stopping social content, TV ads, big brand campaigns or brand platforms. Or maybe something completely different. As a greedy consumer of culture and strategic thinker, whatever the medium, it’s the idea bit that’s my bit.


Places I’ve worked

AMV, LAD Bible Group, Cult Ldn, Dept, Anomaly, BBH, WonderhoodXMakers, ODD, TMW Unlimited, Drum, VML, Mindshare.

Clients I’ve worked with

Google, Mondelez, PepsiCo, Clarins, Trainline, Firstbus, EasyJet, Netflix, Sony Mobile, Maltesers, Coke Cola / Diet Coke, VOXI, Sony Music, Pandora, F&F (Tesco), Estee Lauder, ghd, Lynx/Axe, Simple Skincare, Magnum, J&B Whisky, INFINITI, Absolut Vodka, Stonegate pubs, Rimmel, Virgin Trains

OTHER THINGS OF INTEREST*

I’ve won pitches and awards for brands like Lynx, Sony Mobile, Absolut vodka, Estee Lauder and Diet Coke. (noted on projects in my portfolio)

My work has been recognised by media publications like the BBC, BuzzFeed, Konbini, Campaign, Little Black Book and Creative Boom. The project I worked on for Lynx was even recognised in the UK parliament.

I completed a script writing course at Central Saint Martins – and made a short film featured in Creative Boom (2020)

I write a newsletter about what I’m watching, reading, looking at and listening to – a diary of art and culture to mine ideas.

I play the saxophone

*Depends on interests


Say hi 👋 becks.wardell@gmail.com