DELI BY SHELL campaign
À la car dining
VOD - DIGITAL - SOCIAL
A pitch-win for Deli by Shell UK
We were tasked with changing the negative perception of Shell’s food offering, focusing on quality and convenience. Our answer was to get the nation to embrace ‘dining à la car’ by showing that Shell has a delicious food and drink range for people on the go, and all the benefits of dining à la car, like having a window seat, a reclining chair, and control of the music.
My role: Concept & Copy
Agency: TMW Unlimited
Creative direction - Graeme Noble | Art direction - Chris Micklefield | Production: MINDSEYE