A pitch-win for Deli by Shell UK
We were tasked with changing the negative perception of Shell’s food offering, focusing on quality and convenience. Our answer was to get the nation to embrace ‘dining à la car’ by showing that Shell has a delicious food and drink range for people on the go, and all the benefits of dining à la car, like having a window seat, a reclining chair, and control of the music.
My role, Concept & Copy / Creative Director, Graeme Noble / Art direction, Chris Micklefield / Production, MINDSEYE / Agency, TMW Unlimited
Deli
by Shell
À la Car Dining