j&b whiskey
Get Together
DIGITAL - SOCIAL
J&B asked us to serve up a new global website that would appeal to a younger audience, persuading them to put J&B back on their cocktail lists.
Aligning with their new global positioning 'venture together', we updated their brand story, and website copy and produced a series of short films - all done in one take - using multiple pairs of hands to present J&B cocktails. Because good things (and great drinks) happen when people get together.
My role: concept, copy & art direction, creative team with master of food and drinks Ugo Galleli