DIET COKE CAMPAIGN

Bringing back the Diet Coke break

TV - VOD - PRINT - SOCIAL - RADIO - OOH

A pitch win, made in lockdown. Our 360 campaign tapped into the human truth that we’re our own worst critic.

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My role: Lead creative team – concept, copy, art direction with Kate Craggs

Agency: TMW Unlimited

Creative Director - Brian Brady

Designer - Nick Raven