My role, Copywriter / Creative Director, Jeff Bowerman / Strategy, Simon Butcher / Director, David Stoddart / Production, Dark Energy

Lynx

Men In Progress

What does it mean to be a man?

SOCIAL - WEB

A series of films exploring what it means to be a man in 2017.

Featuring guys talking about a range of topics, from the last time they cried to how they feel about their body, each one offered a new take on what it is to be a man today.

We created 9 short films in total, from about 80 hours of footage, releasing several episodes to coincide with related events

(like our film that looked at the relationship between father and son for Father’s Day).