My role, Creative lead / Agency, TMW Unlimited

GHD
All Rise

ghd’s new volumising hot brush - let the volume go to your head 👑

Digital - social - VOD - print

To help ghd make noise with the launch of their hot brush styling product, Rise we created multi-market launch campaigns that ran globally across VOD, social, digital, print, Press and POS.
 
As the most irreverent personal styling brand on the market, the campaigns brought to life the product benefits in a way that only ghd can – by celebrating female sexuality beautifully and unapologetically.
 
We created a hero launch film and a suite of social and digital content, including cutdowns, banners, GIFs and stills. To maximise investment in the campaign, we put together a ‘super-shoot’, generating assets for multiple channels in one hit, allowing us to drive down the cost of production.