CLARINS VIRTUAL WORLD

Copywriting and Scriptwriting

DIGITAL - MV


Explore the virtual world here

For Clarins Double Serum Generation 9 launch, I worked with the team at CULT LDN to redefine how the industry market's anti-ageing serums by creating the Clarins Virtual World.

Experiencing the product through interactivity allows for a deep dive into the science behind the innovations.

A first for Clarins, the Virtual World launched with pop-ups occurring globally where the consumer can experience a section of the world IRL, as well as online.

Produced by Artificial Rome

Creative Team (Cult LDN): Jennifer Hayashi (our fearless leader), Katya Pavlenko and Ly Leova